Fashion make-up is used in magazine photography, commercial prints, as well as on the runway. This branch of make-up design is often highly stylized and is usually focused on making the model or actor look as attractive as possible. The makeup artist first starts with a foundation that come in creams, cakes, powders, liquids, gels, tints and moisturizers are just the start. Then comes the base, cover ups, concealers, under eye cover, blemish concealer, primer, powers and eye shadows to name a few. All of this tranforms the model into a eye-stunning beauty that the fashion demands before poising hours in front of glaring light and flashing cameras.